ALEX WALL

Growth marketing director in New York

Hey there, I'm Alex. I grow businesses and give away all my secrets. Wanna hear one? 

How Facebook Changes Your Brain

Humans spend 1.3 million years worth of time on social media per month. Whoa. 

It's no surprise that social networks have become the most important frontier of online publishing and marketing. It's also changed the way we interact with one another and communicate. It's changed political protests, civil rights movements, how we shop, and even, I argue, how we think. Yes, the actual neurochemistry of our brains can, and has, been altered by the Social Media Revolution. 

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Deep Sprinting to Superhuman Productivity

It’s common knowledge that if you’re building a business or a career, you need to be thinking long-term. And we’ve all heard the cliche of comparing business, or anything, to chess. “You need to play 10, 15, 20 moves in advance. You need to see all the possibilities.” And there’s value in that, it’s true, you need to know the variables and the possible moves and what pieces are on the board.

Hustling isn’t chess, and it doesn’t move at the pace of chess.

That’s where the similarities go to die, though. If you’re an entrepreneur or you’re building a career and you’re executing at every level, you’re never (ok, rarely) making just one move at a time and then waiting on someone else. Some of you make a dozen moves before you’ve had your first cup of coffee. Accounting for all the variables for every cylinder you’re firing on can leave you scattered. This is especially true if you’re in the earlier stages of your enterprise.

I suffer from this, too. I’m the worst about it. I try to bite off as much as I can chew, and then some.

I run a lean marketing team at a tech startup in New York, so I’m often the primary executor on our marketing and growth initiatives. At any given time, I’m looking at our email marketing program, our social channels, our media buying, our PR, I’m writing copy, running split tests, optimizing conversion funnels, maintaining the blog, I’m in meetings with some of the biggest consumer brands in the world.

I’m as all over the place as you can be, but I pull it off, and I’ll tell you exactly how:

I don’t run marathons in business. I sprint.

I use sprints for growth the same way I use them as a tool I use to improve my cardio. The goal is not to win a sprint. The goal is to finish — as best as you damn well can.

Read the rest of the article at Medium.